East Coast Car Rentals is proud to announce a new partnership with acclaimed Australian photographer Trent Mitchell, supporting his work to document Australia through his distinctive lens and shine a light on the roads, places and regional communities that reward those who travel beyond the familiar.

The partnership embodies East Coast Car Rentals’ core mantra – there starts here, where the open road awaits and can be unlocked with a set of keys.

From the vast openness of the Nullarbor to the tropical coastline between Cairns and Brisbane, Mitchell’s recent work with East Coast Car Rentals captures an Australia shaped as much by the journey as the destination. His photographs draw attention to regional towns where time appears to move more slowly and change arrives less visibly, creating a compelling contrast with Australia’s rapidly evolving cities and landscapes.

Recently, Mitchell revisited locations from his celebrated Australian Lustre book during a Nullarbor road trip, while also documenting the world’s longest golf course for an article in The Guardian. His ongoing travels, including a journey from Cairns to Brisbane, continue this exploration of the country’s quieter roads and unexpected stories.

“Travel by road gives you the chance to make last-minute decisions, head down a random road and find things you wouldn’t have otherwise found,” said Trent Mitchell. “Regional Australia has a remarkable sense of character; its people, landscapes and small details tell stories that are often missed when we move too quickly.”

Through the partnership, East Coast Car Rentals will help Mitchell get on the road and continue documenting the many perspectives that make up modern Australia. Together, they will share a view of the great Australian road trip from the window of a rental car–a familiar experience enjoyed by Australians for decades, made fresh through Mitchell’s eye.

“Trent’s work reflects exactly what travel can offer: a reason to pause, explore and connect with places beyond the roads more travelled,” said East Coast CMO, Ben Whitmore. “We’re excited to support his journey and help bring these stories of regional Australia to more people.”

About Trent Mitchell
Trent Mitchell is an Australian photographer known for his evocative images of landscape, place and identity. His work has been exhibited and published internationally, including in his acclaimed book, Australian Lustre.

Follow Trent on Instagram https://www.instagram.com/trentmitchelleditions/

Or visit

https://www.trentmitchell.com

Whether he’s shooting the power of the ocean, capturing fleeting encounters on a remote country road, or finding beauty in the mundane, Trent has a remarkable ability to create images that feel both deeply personal and unmistakably Australian. 

His acclaimed project and photobook Australian Lustre has struck a chord with Australians by capturing the nostalgia, humour, contradictions and beauty of life in everyday Australia.

We catch up with Trent and find out where he draws inspiration, why he still shoots on film and much more.

Find out more about Trent Mitchell at https://www.trentmitchell.com/ 

Follow Trent at https://www.instagram.com/trentmitchelleditions/ 

Book direct with East Coast Car Rentals and save today www.eastcoastcarrentals.com.au 

Edwina Robertson, known across Australia as the Queen of the Dust, sometimes the Queen of the Safari, and a self-confessed "faux-tographer", jumps in the passenger seat for a yarn about a life lived almost entirely on the road.

Buckle up.

Find out more about Edwina at https://www.edwinarobertson.com/
Or follow her at https://www.instagram.com/edwinarobertson/ 

Book direct with East Coast Car Rentals and save today www.eastcoastcarrentals.com.au 

In this episode, Jason opens up about his journey through the A-League, what it means to represent his hometown, and how he’s helping shape the next generation of football in Newcastle. From leadership and resilience to life after professional sport, this is a candid look at the evolution of a true club legend.

Follow Jason at https://www.instagram.com/jasonmichaelhoffman/ 
Follow the Newcastle Jets https://www.instagram.com/newcastlejetsfc/ 

Growing up on the passenger side of a Western Star, watching town after town disappear in the rearview mirror, has armed country music sensation Josie with all the stories and grit she may need to scuff up the stage at Nashville’s Grand Ole Opry one day. 

Known by only her first name, Josie is taking the genre by storm with lyrics that bridge the divide between Australian and classic American country music. It’s for this reason she is being noticed by organisations like the CMA (America’s Country Music Association) and being curated into playlists with some of the biggest names you can think of. 

Josie joins us in the front seat en route to play a festival in Gatton, Queensland, and we chat about how her stories, self-discovery, and hard work have placed her well and truly on the map inside a genre of music that is exploding all over the world. 

Find out more about Josie

https://www.josieofficiall.com/

https://open.spotify.com/artist/0lkn1fc0HZVVtrl8otRdT1?si=ExBeuWp9Tk-0LsyjZlR5JA

https://music.apple.com/au/artist/josie/1692854880 

https://instagram.com/josieofficiall 

https://facebook.com/josieofficiall 

https://tiktok.com/@josieofficiall 

https://www.youtube.com/@josieofficiall 

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Book your next car rental at www.eastcoastcarrentals.com.au and save yourself time AND money. 

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Team ECCR

We talk training, teamwork, travel, and what “There Starts Here” means to her — both on and off the field. Whether you’re a rugby fan, a traveller, or just love a good story about chasing your goals, this episode is for you.

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